A Risk-income Method of Royalty Rate Calculation in Case of Franchising
نویسنده
چکیده
The present article contains a description of a new method of royalty calculation based on analysis of risk decrease generated by franchisor’s intellectual assets transmitted to franchisees.
منابع مشابه
Royalty Rate Structure in Case of Franchising
The present article contains an analysis of differences between licensing and franchising. It is demonstrated that models of royalty rate calculation developed for licensing should not be applied to franchising as benefits received by licensee and franchisee are different. It is proposed to include in the model of royalty calculation the risk reduction generated by franchisor’s effective techno...
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